Working in real estate is a business that has many facets to it. One of the most joyful is sitting at the table as the new owners close and receive their keys. It is the culmination of a joint effort to advance the lives of the buyers, using the expertise of the real estate agent. Those who report satisfaction with their agent say they felt like they’d found a friend by the time the transaction was over. Considering the amount of personal information entrusted to an agent, that’s a good thing to hear. We all know there’s a fair amount of hand holding that goes with selling real estate. When it’s time to let go, many agents present a signature gift to the new owners, which conveys their appreciation for the sale, and helps them celebrate their new home.
There are as many ways to express that appreciation as there are variations on the deals that are worked out. Some leave a bottle of champagne and flutes in the house, some leave a gift basket on the front porch and others mail gift certificates tucked inside hand-written “thank you for your business” notes. One agent likes to search Groupon for gifts and frequently chooses items from Harry and David. By the time they reach closing, she has a pretty good idea of the appropriate gift and can go to one site and find something for all. If she wants to leave flowers, a gift certificate for steaks for the upcoming house warming, or a wreath on the door, she can order them right from her smart phone. Harry and David became her go-to gift supplier when she started sharing her Moose Munch with clients as they looked at houses. They would inevitable ask where she got something like that and she’d tell them about the Harry and David store in the mall. Now, she can go online and have it shipped to her office.
There’s no limit to the creativity an agent can bring to the art of gift giving. Some have searched historical archives and found black and white photos of the home to copy and frame. A skilled carpenter might build a mailbox, or bird feeder, depending on the need. In every case, they report making an impression that often leads to new business.