For real estate professionals your main focus is in getting and taking care of new clients while your website marketing takes a backseat. SEO (search engine optimization) should be a part of your online marketing arsenal as it gives you the chance to rank higher in the search engines’ organic rankings.
Search Engine Submission Services
Search for yourself “submit my site to Google” or “submit my site to Bing” and you will be brought to their webmaster tools page as they did away with the submission page.
PageRank Is #1 Priority
Pagerank is a number that Google gives to a website ranging 0-10 and for years SEO’s thought it was the most important thing to focus on. What many people do not realize is the number they see in their toolbar changes daily within Google’s algorithm. In years past you would see your PR (pagerank) changes quarterly, that was your public pagerank, not your true pagerank. Pagerank is a metric that Google built that basically calculates your website authority by judging the type of backlinks and how many you have.
The meta keywords tag was used in years past to tell the search engines with a few words what the page content was about. Now the algorithm can decipher that by themselves by literally reading the words on your website and determining what the page is about. Google has come out and said they do not even calculate the tag anymore, so stop wasting your time with trying to use it.
Valid HTML/CSS Is Important For Your Real Estate SEO
Having 100% valid code for your website will not help you outrank your competition. You can have invalid code throughout your site and you will not be penalized by the search engines. Having valid HTML and CSS code is not a ranking factor, just a good sales tool that some people use to try and get you to buy their services to redo your website. See How: https://www.referz.com/.
Keyword density is supposed to be a mathematical formula the search engines use to calculate the % of times a keyword or phrase was used on the page. Numbers floating around 3%-9% are ideal and you want your content to contain your main keywords “X” amount of times to get the right keyword density.
Duplicate Content Will Get You Banned
You will not get banned for this, you simply will not be credited for having the original content and that page will not rank highly as it is the same as other pages that the search engine already has listed. They do not want to show the same content one after the other in the results, so they will pick one source they deem as creditable and show that. Stay away from the temptation of wanting to simply copy and paste information from another website to save time or money as it will not get you very far.
All Links Are The Same
The search engines, especially Google know how your website is laid out. Header, main content, sidebar or two, footer are all segments that make up your website. The footer or bottom of the page is given the least amount of importance as the CTR (click through ratio) is slim to none. Those links are hardly given any credit at all nowadays, so stick to creating awesome content for your local area and build out information for cities close to you.
SEO is Tricking The Search Engines
Not tricking the search engines, just knowing what they want and giving it to them to help rank a site higher than others. From the design, content, onsite and offsite factors, SEO is a marketing tool just like advertising. If done properly it can be rewarding for you and your business, if done poorly then it can burn a hole in your pocket. SEO is not unethical or unlawful as there are no laws that govern the results given. If you want to be the standout real estate agent in your area then you will utilize SEO.
I hope this post was informative to anyone that was or is looking into some type of SEO campaign. Remember there is no magic wand that is waved to get you rankings within days and surely NOBODY can guarantee #1 position rankings. If you hear someone tell you that then run away and save your money. If you have questions about anything above or something else related to SEO for your real estate website leave a comment below, and see this favorit bookmark.